The E-Waste Management: Effective Collection, Segregation, and Disposal Campaign was launched under Special Campaign 6.0 in the premises of the Gangotri Convention Center at CCL Headquarters. On this occasion, CMD, CCL, Nilendu Kumar Singh, launched the campaign by disposing of electronic waste at the e-waste collection center.

Director (Finance), Pawan Kumar Mishra, Director (Technical/Operations), Chandra Shekhar Tiwari, and Director (Planning & Projects), Anup Hanjura, were present on the occasion, along with General Managers, Department Heads, officers, and employees from the headquarters. Directors, General Managers, and Department Heads personally participated in the campaign by disposing of electronic waste at the e-waste collection center.

During the event, CMD, CCL, Nilendu Kumar Singh unveiled the AI avatar of 'CCL Ke Tau', a concept created by the Corporate Communications and Public Relations (CC&PR) department, who appears in videos on various company platforms. This initiative spread awareness about proper collection, segregation, and scientific disposal of e-waste.

A specially designed selfie stand at the venue was also a major attraction. Promoting environmental initiatives like e-waste management under Special Campaign 6.0 reflects CCL's commitment to a clean, healthy, and sustainable workplace.