The World Tourism Day celebrations were graced by S Rajesh Kumar, Minister for Tourism, along with Raja Gopal Sunkara, IAS, Director of Tourism, and Pavankumar G Giriyappanavar, IAS, District Collector, Coimbatore, centred on the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism.”

The celebration brought together tourism and hospitality leaders, technology experts, travel influencers and industry stakeholders to explore how technology and Artificial Intelligence are shaping the future of tourism.

From engaging industry conversations and travel influencer sessions to the TN AI Video Competition, the re-launch of the TTDC Official Booking Website, and the Tourism Innovation Challenge, the celebrations spotlighted a new era of innovation and digital transformation in tourism.