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MP Tourism Secretary speaks at “NTOs’ Talk: Redistributing Demand Through Discovery”
Day 2 at ITBAsia2026 featured a key highlight as Dr. Ilayaraja T, Secretary, Tourism, Government of Madhya Pradesh and Managing Director, Madhya Pradesh Tourism Board, spoke at “NTOs’ Talk: Redistributing Demand Through Discovery.”
The session highlighted Madhya Pradesh’s diverse tourism potential and the role of destination discovery in encouraging travellers to explore beyond well-known attractions. From wildlife and heritage to spirituality, culture and nature, the state offers varied experiences that can help broaden travel itineraries and distribute tourism demand across more destinations.
The day also saw Madhya Pradesh Tourism engage with Singapore’s travel trade through focused discussions and industry exchanges, bringing the diverse tourism offerings of the Heart of Incredible India to the forefront. Stand F-62; 21–23 October 2026 and Sands Expo & Convention Centre, Singapore.
The session highlighted Madhya Pradesh’s diverse tourism potential and the role of destination discovery in encouraging travellers to explore beyond well-known attractions. From wildlife and heritage to spirituality, culture and nature, the state offers varied experiences that can help broaden travel itineraries and distribute tourism demand across more destinations.
The day also saw Madhya Pradesh Tourism engage with Singapore’s travel trade through focused discussions and industry exchanges, bringing the diverse tourism offerings of the Heart of Incredible India to the forefront. Stand F-62; 21–23 October 2026 and Sands Expo & Convention Centre, Singapore.
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