The Marketing Division, NCDC organised a National Workshop on “Cooperative Marketing Federation: Challenges & Opportunities”, aimed at strengthening cooperative marketing institutions, enhancing market linkages, improving farmers’ access to markets, and exploring new avenues for growth, value addition and market expansion.

The workshop was led by Pankaj Bansal (IAS) MD, NCDC, and brought together key stakeholders from cooperative marketing federations, including Abhijeet Agrawal, IAS, MD, MARKFED, Madhya Pradesh;  Vishesh Sarangal, IAS, MD, MARKFED, Punjab and Dilraj Prabhakar (IFS) MARKFED, Chhattisgarh.

The workshop was graced by the presence of DMD (Finance), DMD (General), DG, LINAC, and senior officials of NCDC, reflecting the organisation’s commitment to strengthening cooperative marketing as a key pillar of the cooperative movement.

The deliberations highlighted the importance of collective marketing, stronger market networks, value addition, institutional convergence, technology-driven solutions and farmer-centric approaches to make cooperative marketing federations more competitive, resilient and responsive to emerging market opportunities.