The Swachhta Pakhwada was launched at the Corporation with a Swachhta Pledge at the ALIMCO office in Delhi under the leadership of Praveen Kumar, Chairman and Managing Director.

In a similar sequence, at the Swachhta Pakhwada ceremony held at the Corporation Headquarters in Kanpur, the General Manager (Finance), General Manager (Personnel & Administration), General Manager-in-Charge (Corporate Marketing), department heads, officers, and employees pledged to maintain cleanliness and create a clean and healthy workplace.

Swachhta Pakhwada (Cleanliness Pledge) was also organized at all ALIMCO regional marketing centers and subsidiary production centers on the occasion of the Swachhta Pakhwada.

"Cleanliness leads to service, service leads to empowerment"