HURL conducted its Dealers' Meet, Apna Vikreta Samvad, at Raichak, West Bengal. Organized by the Marketing Teams of West Bengal and Odisha, the event brought together valued channel partners for meaningful discussions on business growth, market opportunities, and customer-centric strategies.

Addressing the gathering, Dr. Siba Prasad Mohanty, Managing Director, HURL, shared the organization's vision for sustainable growth and highlighted the vital role of a strong dealer network in advancing India's agricultural progress.

The event also celebrated excellence, with top-performing dealers being felicitated for their outstanding contribution, dedication, and commitment to HURL's growth journey.

Meticulously coordinated by the State Heads and the Marketing Teams of West Bengal and Odisha, the meet reaffirmed HURL's commitment to strengthening partnerships, empowering its dealer network, and delivering greater value to farmers across the region.